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Glenbrook

Office development naming, branding and website

Sector Property |

Glenbrook

Developing a brand for a game changing office space in Stockport.

Background

Transforming an empty retail space

STOK is a new office development by property developer Glenbrook which will provide a large, modern office space to the centre of Stockport.

Formally the old M&S building, the space is being transformed beyond recognition and will become a game changer for the Stockport office market.

Challenge

Creating a brand to attract a new audience

We were tasked with creating a new contemporary name, identity, positioning, brochure, site hoardings, website development and social media content to help promote the opportunity to prospective new tenants as a truly viable alternative to Manchester City Centre.

Approach

Conveying key sales points in an engaging manner

Key attributes such as connectivity, location, amenities, workforce and specification were represented through a range of symbols, which then took on a more playful role throughout the communications.