Merseyway Innovation Centre

A place for new businesses to develop

Oxford Innovation Space, an organisation supporting businesses across the UK, engaged our Manchester design agency to create a cohesive branding strategy for ‘Innovate Stockport,’ a network of three innovation centres offering affordable office spaces and co-working opportunities in Stockport.

Creating a distinctive house of brands

Our Manchester Design agency have been tasked to:
Create Branding for Innovate Stockport: Develop a distinctive brand identity that aligns with Innovate Stockport’s vision, incorporating elements from two existing identities.

Design for Merseyway Innovation Centre: Craft a unique logo, branding, signage, and wall graphics specifically tailored for the Merseyway Innovation Centre, a flagship project contributing to Stockport’s town centre regeneration.

Our insight led approach

Stakeholder Consultation:
We actively engaged key stakeholders to uncover the core values and distinct features of Innovate Stockport. Their insights shaped a design that directly aligned with the organisation’s objectives.

Integrated Design Strategy:
Our team seamlessly integrated the new Merseyway Innovation Centre logo with the Innovate Stockport brand, building a cohesive visual identity. This strategy allowed each location to showcase its unique character while clearly connecting to the master brand.

Thematic Representation:
We defined four central themes—Support, Inclusivity, Connectivity, and Collaboration—at the heart of the innovation centres. Each theme was represented by a distinct shape, which we creatively applied across branding, signage, and wall graphics.

Spatial Harmony:
We aligned design elements with the identified themes while ensuring they complemented the interior design, colour palette, and overall aesthetics of the Merseyway Innovation Centre.