Designing an energetic brand identity
Our Manchester design agency created a distinctive, energetic identity based upon the programme’s four strands of the year of culture;
MOVES – celebrating creativity
SOUNDS – celebrating and promoting music and spoken word
MOVES – promoting opportunities to be more active
TASTES – celebrating and promoting food and drink
Dynamic shapes representing each of these strands were incorporated into the logo which could then be used as brand assets to reflect the vibrant and energetic nature of the programme of events.