Background
A campaign to improve health and wellbeing
In the direct aftermath of Covid, Stockport Council were looking to promote simple ways to improve health and wellbeing in the borough, through the scientifically proven ‘5 Ways to Wellbeing’.
NHS & Stockport Council
Health and wellbeing campaign
Sector Health & Social Care | Public sector |
NHS & Stockport Council
Directing Stockport residents to 5 important ways that can help improve the quality of peoples’ lives.
Challenge
Making important information come to life
With so many public health and wellbeing messages promoted on a daily basis, this new campaign needed to cut through the noise and resonate with residents of all ages, on a more local and digestible level.
Approach
Adding character, personality and clear signposting
Public health messaging can be dull, heavy-handed and disengaging, so we wanted to create an approachable and easy to follow campaign. With input from local partners and residents at every step of the way, we developed a playful, down-to-earth tone of voice and a vibrant style. It was also really important to ground the campaign on a local level, so this played a pivotal role in the Stockport themed illustrations and imagery.
