Our studio
1 Gilmore Street
Stockport
Greater Manchester
SK3 8DN
Sector Public sector |
This unique art trail, featuring giant frogs located throughout Stockport’s town centre is an exciting project that provides great opportunities for the borough, the sponsors and all the artists involved.
Initially developed in 2019, the trail returns to the streets of Stockport every other year, drawing more visitors to the local area.
Working closely with the Totally Stockport team from the very beginning, we developed the idea for the family friendly trail to encourage local people of all ages back into the town centre, help them rediscover Stockport and instil a sense of pride in the ‘Giant Leaps’ forward happening all around them.
The longevity of the project provides an opportunity to develop the brand year-on-year, making each trail bigger and better than the previous.
It all began with a frog, chosen to represent the ‘leap forward’ that Stockport town centre had begun to take. This built the foundation to create a brand and messaging that got the public engaged and excited in the project.
We helped develop the prototype of the frog structure itself and the campaign, which rolled out across print and digital media, from local newspapers and pin badges to a microsite and social media assets.
Despite initial doubt from local traders, the art trail increased footfall to the town centre by over 35%.
To encourage the public to visit the trail, over 75k maps were printed and distributed.
The frog sculptures were auctioned off, raising over £60k for a variety of local charities.
Stockport Town of Culture
NHS & Stockport Council