Background
Championing health and social care
Community Integrated Care are one of the UK’s largest health and social care charities. They work in the community, enriching the lives of people with varied care needs.
Community Integrated Care
Campaign for a national care charity
Sector Health & Social Care | Not-for-Profit |
Community Integrated Care
Championing the importance of the amazing work of carers across the UK to get them a fair deal.
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Challenge
Highlighting the plight of carers
The charity made the bold decision to commission the first-ever independent evaluation of the frontline social care support worker role, emphasising its growing importance in society.
As a Manchester design agency, our task was to present this crucial information in an impactful and engaging way, with the goal of influencing the Government to urgently invest in the social care sector and implement workforce reform and fair pay.
Approach
A bold and brave approach
To cut through the noise, a bold, confident campaign style was required. Delivering hard-hitting facts and statistics, we highlighted key points in a thought-provoking manner to grab attention.
As a Manchester design agency, we’ve developed a range of campaign assets over the past three years, including comprehensive reports, summary versions, social media content, and various animations. The campaign has gained widespread media coverage, with the animations reaching over 100k views and the reports being submitted in Parliament.
AWARDS RECOGNITION
It was an honour when the campaign took home the gold award for ‘Best Not For Profit Campaign’ at the Chartered Institute for Public Relations (CIPR) PRide Awards, recognising a highly successful communications and PR campaign from a not-for-profit organisation or charity.
