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Foster Care Matters

Website and brand identity for a not-for-profit fostering agency

Sector Health & Social Care | Childcare | Not-for-Profit |

Foster Care Matters

Guiding people through the fostering process to help more children find amazing families.

Background

Expanding impact through compassion

Foster Care Matters is a not-for-profit fostering agency, part of the Adoption Matters family, a trusted children’s charity and adoption agency with over 76 years of experience.

As the only UK adoption agency rated ‘Outstanding’ by Ofsted five times in a row, they are dedicated to expanding their reach and helping more children in need.

Challenge

Connecting children with families

We’ve been proud to work with Adoption Matters for many years, supporting their vital mission. Every year, tens of thousands of children in the UK need foster care.

To help meet this need, Foster Care Matters set out to create a new brand identity and website focused on recruiting, informing, and supporting potential foster parents.

Approach

Designed to be as friendly and informative as the organisation

We designed the brand identity, assets, and website for Foster Care Matters to reflect the organisation’s approachable and supportive nature.

Every element was created to be warm, easy to navigate, and clearly communicate key information. Thus, helping prospective foster parents feel informed and welcomed. The result is a brand experience that captures the heart of Foster Care Matters and encourages more people to begin the rewarding journey of fostering.