Our studio
1 Gilmore Street
Stockport
Greater Manchester
SK3 8DN
Sector Health & Social Care | Professional services |
In an industry where physical safety is paramount, conversations around mental wellbeing often remain unseen. Altrad, a global leader in industrial services, recognised this imbalance and set out to challenge it. Their ambition was to make mental health and safety as visible and as valued, as physical health and safety.
Workers in the industrial sector are four times more likely to die by suicide than the national average.
Altrad and CALM are working together to build confidence, awareness and support around mental health. Because no one should feel invisible when they’re struggling, and no one should have to face their struggles alone.
Our goal was to create a film that would stop people in their tracks. Powerful enough to provoke thought, yet authentic enough to resonate on a personal level.
We used the hi-vis vest, an icon of industrial safety, as a metaphor for hidden struggles, a visible reminder that safeguarding wellbeing isn’t just about physical protection but emotional too. Through storytelling and symbolism, we aimed to encourage workers to check in with each other, making mental health a conversation that belongs on every site.
—
With thanks to our partner in this project, Really Good Things, who developed the partnership between Altrad and CALM.