BACKGROUND
Forever Wild host a variety of forest school experiences in the North West for a variety of ages. They offer a welcoming outdoor environment for communities to gather by the campfire, reconnect with nature and each other.
THE CHALLENGE
Forever Wild were so passionate about the benefits of spending time outside and bringing nature into a child’s everyday life. This alternative learning environment not only supports their mental wellbeing but builds connections with others. They needed an identity to promote this.
OUR APPROACH
We developed a brand that reflected the tactile nature of the school, with the outdoors being the heart of everything they do. Hand drawn typography that hinted to finger painting was chosen alongside welcoming, earthy tones and bright colours. As well as the core identity, we developed various other materials including a new website and a brand style that could be used across social platforms.