Background
An ambitious childcare organisation
Nurtured Childcare is a multi-award-winning group of nurseries operating across the North of England.
Nurtured Childcare
Brand identity, guidelines and assets for a nursery group
Sector Childcare |
Nurtured Childcare
Capturing a nursery’s incredible ability to develop children’s unique and individual personalities.
Challenge
Differentiation in a competitive market
We were tasked with creating a new brand identity and distinctive style to set Nurtured Childcare apart in a competitive market. The new brand needed to reflect their personality, caring approach and trusted reputation in childcare.
Approach
Individual and unique
After in-depth discussions with key stakeholders, we identified the themes of ‘individuality’ and ‘uniqueness’ as the foundation of our creative approach. We combined quirky illustrations with photography to highlight the nursery’s ability to nurture, develop, and encourage children to express themselves.
