Foster4

Branding, website and print for a fostering organisation

Bringing a number of local authorities together as one family to help drive recruitment of foster parents.

Sector

Public sector

Services

Brand development
Printed collateral
Web design and development

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BACKGROUND

Foster4 is a foster carer recruitment service, recruiting on behalf of four Cheshire Local Authorities: Cheshire East Council, Cheshire West and Chester Council, Halton Borough Council and Warrington Borough Council.

THE CHALLENGE

The brand needed to encompass the four different local authorities under one unifying identity, so the concept of ‘four’ was a key element to the brand. Not only four local authorities, but for children, for carers, for support.

OUR APPROACH

We created a happy and colourful brand, that focussed on both the children and the carers. Along side the branding we developed a new website and a full suite of printed collateral.