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NHS Greater Manchester x GMCA

A flexible visual identity for the Greater Manchester Live Well Podcast

Sector Health & Social Care |

GM Live Well Cover

NHS Greater Manchester x Greater Manchester Combined Authority

A podcast identity that amplifies real community voices.

GM Live Well Podcast Visuals

Background

People not systems, at the heart of public services

The Greater Manchester Live Well movement has been growing, bringing people and organisations together to champion a more relational, community-led approach to public services. To share these stories more widely, the team created the Greater Manchester Live Well Podcast – an eight-episode documentary-style series. Future were commissioned to create a flexible visual identity that reflected the movement’s energy and community-led approach

Episode Cover Art on Spotify

Challenge

An easy-to-use visual language

The project required an identity that could capture the warmth, diversity and dynamism of more than 100 local voices, while aligning with the GM Live Well brand. It needed to feel credible for public sector audiences but accessible and community-first for residents. The design system also had to work seamlessly across podcast platforms, social media, events and promotional materials.

GM Live Well Podcast Visuals

Approach

Injecting energy into the movement

Future developed a dynamic, flexible visual system, including cover art, episode graphics, social media posts and audiograms – all designed to be easily updated and managed by the team. This suite of adaptable assets supported the rollout across digital and promotional channels, ensuring the podcast felt cohesive. The result is a distinctive, energised identity that elevates the series and amplifies the growing Live Well movement.

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