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Foster4

Branding, website and print for a fostering organisation

Sector Health & Social Care | Public sector | Childcare |

Foster4

Bringing a number of local authorities together as one family to help drive recruitment of foster parents.

Foster4 branding graphic

Background

Coming together to help more foster children find families

Foster4 is a foster carer recruitment service, recruiting on behalf of four Cheshire Local Authorities: Cheshire East Council, Cheshire West and Chester Council, Halton Borough Council and Warrington Borough Council.

Foster4 brochure
Foster4 brochure

Challenge

Creating a united brand image to represent multiple organisations

The brand needed to encompass the four different local authorities under one unifying identity, so the concept of ‘four’ was a key element to the brand. Not only four local authorities, but for children, for carers, for support.

Foster4 iPad Graphic

Approach

A warm, caring and empathetic brand image

We created a happy and colourful brand, that focussed on both the children and the carers. Along side the branding we developed a new website and a full suite of printed collateral.

Foster4 mobile display