The biggest typeface trends to look out for in 2025

Future’s Creative Director, Grant Mitchell was recently asked by the fantastic design blog Creative Boom for his thoughts on trends in typography in 2025.

What factors influence typographic trends?

Typographic trends are a fascinating, ever changing subject. Many factors influence trends whether that’s popular culture, a high profile brand or campaign or a shift in technology. Designers are always on the lookout for different ways to express themselves through type.

Grant’s thoughts from the Creative Boom article

As we look ahead to 2025, I hope that designers might start pushing back against the homogenisation of sans serifs that has dominated in recent years. The trend towards oversimplified typography, especially in major brand logos, has led to designs that, while clean and minimal, often lack distinct personality and character. Logos have been stripped down to the point where they risk becoming indistinguishable from one another.

Social media feeds filled with similar visuals have become a shared well from which many are drinking.

“Typography has always been more than just a tool for legibility, it’s a means of expression.”

Pushing typographic boundaries

The opportunity is ripe for designers to deviate from this well-trodden path, stop following trends blindly and embrace a more experimental approach to typography, when and where appropriate. By exploring unique letterforms and pushing the boundaries of type design, creatives can foster a more human authentic way to communicate visually with their audiences.

Typography has always been more than just a tool for legibility, it’s a means of expression. In 2025, I hope we see a return to this idea, where individuality, craftsmanship and experimentation come to the forefront, offering a refreshing contrast to the uniformity we’ve grown accustomed to.

Read the article in full on the Creative Boom website.