Branding and website
Housing group Torus has a team of almost 1,000 staff who manage and maintain 22,000 homes for the benefit of 44,000 customers. The organisation combines the strengths of two community-led landlords, Golden Gates Housing Trust and Helena Partnerships.
We have been involved with the organisation since the outset, even running focus groups to help develop the name. We were then responsible for the full brand creation and rollout, including the development of the logo and the production of stationery, a corporate brochure, the Torus website, exhibition material, an animated film and e-newsletters.