Technology from Sage

Brand development and website for an international educational software company

Unlocking the knowledge and expertise held within libraries for modern education establishments.

Sector

SaaS

Education

Services

Brand development
Brand guidelines
Website design and build
Illustration
Animation

Visit the website

BACKGROUND

Bridging the gap between libraries, students and faculty in the digital age

Technology from Sage, based in London, are a leader in library technologies, providing an online hub that connects libraries, students and educational faculties. Their innovative software solutions streamline workflows, enhance accessibility and boost the impact of libraries, benefiting institutions like Harvard University, University of Bristol, UCL, and the University of Queensland. By saving time and resources, they empower universities and students globally.

THE CHALLENGE

Creating a unified brand identity

Following a series of acquisitions, Technology from Sage needed a cohesive brand identity that brought together their new and existing products under one unified brand. The challenge was to integrate this growing portfolio while preserving a visual link to established products. Additionally, the rebrand had to emphasise their modern, person-centered approach, setting them apart from competitors focused solely on product features.

OUR APPROACH

Human-centered design meets modern, flexible branding

To set Technology from Sage apart, we focused on the people—the librarians, students, and faculty—who benefit from their technology, while subtly highlighting the structured organisation of information central to their services.

We developed a dynamic visual language that transcends traditional photography, utilising custom multimedia illustrations. These illustrations serve multiple purposes: they create a distinctive visual brand style, simplify complex messaging and can be animated or used as icons to highlight key benefits of the technology.

For the website, we created a responsive, accessible platform that delivers a seamless user experience. Clean, modern layouts paired with smooth, subtle animations evoke the quiet yet essential movements within a library—turning pages, stacking books, flipping through filing cabinets. This reinforces the brand’s connection to the library ecosystem, even in a digital space.

Ultimately, we designed a modern, intuitive product-focused website that aligns with Technology from Sage’s forward-thinking ethos, engaging users while remaining highly functional and accessible.