Nurtured Childcare

Brand identity, guidelines and assets for an ambitious nursery provider

Capturing a nursery group’s incredible ability to develop children’s unique and individual personalities.




  • Brand identity
  • Brand guidelines
  • Brand toolkit


An ambitious childcare organisation

Nurtured Childcare is a multi-award-winning group of nurseries operating across the North of England.

Nurtured Childcare logo


Differentiation in a competitive market

We were tasked with creating a new brand identity and distinctive style to set Nurtured Childcare apart in a competitive market. The new brand needed to reflect their personality, caring approach and trusted reputation in childcare.

Nurtured Childcare


Individual and unique

Through detailed discussions with key stakeholders, key themes of ‘individuality’ and ‘being unique’ emerged, forming the cornerstone of our creative approach. We combined a quirky illustration style with photography to capture the nursery’s ability to nurture, develop and allow children to express themselves.

Nurtured Childcare Nurtured Childcare
Nurtured Childcare

We met with Future to discuss the vision for our children’s nursery group branding. Nick and his team asked all the right questions and we were confident they would provide some brilliant ideas.

We were blown away by what they produced, they managed to bring all our ideas and values to life! We couldn’t be happier with our brand.

Chief Executive Nurtured Childcare

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