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Winter resilience campaign

NHS Greater Manchester Integrated Care

Increasing awareness to help reduce pressure on the NHS

NHS Greater Manchester Integrated Care


Health & Social Care


  • Campaign strategy and design
  • Website design and build
  • Corporate literature
  • Film
  • Social media content
NHS Bolton logo


Winter is an incredibly challenging time for the NHS but when you add in the impact of the pandemic and a variety of other factors, health services come under massive pressure. So, the need for the public to choose the right setting for their health condition is critical.

NHS Bolton posters

The challenge

To create an attention-grabbing, multi-channel campaign to highlight the challenges faced by the NHS and help the public make better decisions about where’s best to go for their health condition, ultimately helping to reduce pressure on A&E, Doctors and Pharmacies.

NHS Bolton website homepage

Our approach

The insight from healthcare professionals indicated the campaign needed to be simple in messaging and to the point. We built the campaign around the rallying cry of ‘Think Twice – Choose Right’. With clear information explaining and directing the public to encourage them to take a second to really think about the most appropriate service to approach.

NHS Bolton leaflet

We have worked with Future over a number of years, which in itself should speak volumes! The team are creative, attentive and always deliver within promised timescales and budgets.

NHS Greater Manchester Integrated Care

Ready to drive your business forward with Future