Oxford Innovation Space
Branding, internal and external signage and wall graphics
Directing ambitious new businesses to an innovative office and co-working space in Stockport
BACKGROUND
Oxford Innovation Space, an organisation who support and develop businesses across the UK, engaged our design agency to create a cohesive branding strategy for ‘Innovate Stockport,’ a network of three innovation centres providing affordable office spaces and co-working opportunities in Stockport.
THE CHALLENGE
- Create Branding for Innovate Stockport: Develop a distinctive brand identity that aligns with Innovate Stockport’s vision, incorporating elements from two existing identities.
- Design for Merseyway Innovation Centre: Craft a unique logo, branding, signage, and wall graphics specifically tailored for the Merseyway Innovation Centre, a flagship project contributing to Stockport’s town centre regeneration.
OUR APPROACH
- Stakeholder Consultation: We conducted extensive consultations with key stakeholders to understand the core values and unique features of Innovate Stockport. This ensured our design aligned seamlessly with the organisation’s objectives.
- Integrated Design Strategy: Our team integrated the new Merseyway Innovation Centre logo to work in harmony with the Innovate Stockport brand, creating a cohesive visual identity. This approach allowed each location to retain it’s individual personality whilst retaining a clear connection to the master brand.
- Thematic Representation: We identified four key themes – Support, Inclusivity, Connectivity, and Collaboration – intrinsic to the nature of the innovation centres. Each theme was symbolised by a distinct shape, and these shapes were creatively incorporated into the branding, signage and wall graphics.
- Spatial Harmony: The design elements were carefully implemented to reflect the identified themes while maintaining harmony with the interior design, colour scheme, and overall aesthetics of the Merseyway Innovation Centre.
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