Foster Care Matters

Website and brand identity for a not-for-profit fostering agency

Guiding people through the fostering process to help more children find amazing families

Sector

Not-for-profit

Services

  • Brand identity
  • Brand guidelines
  • Marketing collateral
  • Website design, build & maintenance

BACKGROUND

Expanding impact through compassion

Foster Care Matters, a not-for-profit fostering agency, is part of the Adoption Matters family, a respected children’s charity and voluntary adoption agency with over 76 years of experience. Renowned as the only UK adoption agency rated ‘Outstanding’ by Ofsted five consecutive times, they are driven by a commitment to expand their reach and help even more children in need.

Foster Care Matters branding

THE CHALLENGE

Connecting children with families

Future has been privileged to collaborate with Adoption Matters for many years, addressing a critical need: each year, tens of thousands of UK children require foster care when they cannot live with their own families. To tackle this, Foster Care Matters sought to develop a new brand identity and website aimed at recruiting, educating and supporting potential foster parents.

Foster Care Matters website

OUR APPROACH

Designed to be as friendly and informative as the organisation

Understanding the essence of Foster Care Matters, we designed their brand identity, assets and website to be as approachable and informative as the organisation itself. Our focus was on ensuring that every element was welcoming, easy to navigate and clearly communicated, facilitating a deeper connection and understanding for prospective foster parents. This strategy was crafted to reflect the warmth and dedication of Foster Care Matters, making it easier for more individuals to embark on the rewarding journey of foster care.

Foster Care Matters branding
Foster Care Matters branding
Foster Care Matters branding
Foster Care Matters branding Foster Care Matters branding
Foster Care Matters website

We have worked with Future for nearly ten years on various projects, so it was a no-brainer to work with them to develop branding for our new fostering service. As usual, they delivered an amazing concept, from the initial branding and logo design to a full suite of marketing collateral and an interactive website, ensuring that it complemented our parent branding (which they also developed!). We all simply love the vibrant colours! What is fantastic about working with the team at Future is they are so responsive to our needs (and we ask a lot!) and offer advice on what will and won’t work.

Marketing Manager Foster Care Matters

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