Crushed packaging design
Crushed is a small North West-based independent company which makes fruit puree pouches – based on a French idea – which they describe as ‘fruit salad in your pocket’.
We were approached by the firm to develop the branding and packaging for the product. The result was a friendly and relaxed logo and a bespoke set of hand-drawn illustrations which as well as appearing on the packaging have been used on marketing materials, online and on social media. Crushed us currently stocked by Waitrose, WH Smith and Ocado.