Branding and packaging

Crushed is a small North West-based independent company which makes fruit puree pouches – based on a French idea – which they describe as ‘fruit salad in your pocket’.

food packaging branding
food packaging

We were approached by the firm to develop the branding and packaging for the product. The result was a friendly and relaxed logo and a bespoke set of hand-drawn illustrations which as well as appearing on the packaging have been used on marketing materials, online and on social media. Crushed is currently stocked by Waitrose, WH Smith and Ocado.

apple illustration character illustration colour illustration strawberry illustration
cartoon story
packaging design manchester
cartoon illustrations
packaging design
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