Campaign for a national care charity

THE CHALLENGE

Highlighting the plight of carers

The charity took the brave decision to commission the first ever independent evaluation of the frontline social care support worker role. Highlighting the increasing importance of the role in society.

Our task was to present this information in an impactful, engaging manner with the ultimate aim of influencing Government to urgently invest in the social care sector and persuade them to deliver workforce reform and fair pay.

OUR APPROACH

A bold and brave approach

To cut through the noise, a bold, confident campaign style was required. Delivering hard hitting facts and statistics, highlighting key points in a thought-provoking manner to grab attention.

Over the last three years, we’ve delivered a range of campaign assets including comprehensive reports, summary versions, content for social media and a variety of animations.

The campaign has received widespread coverage on national media with views of the animations totalling over 100k and the reports have been submitted in Parliament.

AWARDS RECOGNITION
And it was great to hear the campaign took home the gold award for the ‘Best Not For Profit Campaign’ for ‘Unfair To Care’ at the Chartered Institute for Public Relations (CIPR) PRide Awards, recognising a widely successful communications and PR campaign from a not-for-profit organisation or charity.