Community Integrated Care

‘Unfair to Care’ campaign for a national care charity

Championing the importance of the amazing work of carers across the UK to get them a fair deal.




  • Campaign
  • Reports
  • Report
  • Animation


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Community Integrated Care are one of the UK’s largest health and social care charities. They work in the community, enriching the lives of people with varied care needs.


The charity took the brave decision to commission the first ever independent evaluation of the frontline social care support worker role. Highlighting the increasing importance of the role in society.

Our task was to present this information in an impactful, engaging manner with the ultimate aim of influencing Government to urgently invest in the social care sector and persuade them to deliver workforce reform and fair pay.

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To cut through the noise, a bold, confident campaign style was required. Delivering hard hitting facts and statistics, highlighting key points in a thought-provoking manner to grab attention.

Over the last three years, we’ve delivered a range of campaign assets including comprehensive reports, summary versions, content for social media and a variety of animations.

The campaign has received widespread coverage on national media with views of the animations totalling over 100k and the reports have been submitted in Parliament.

And it was great to hear the campaign took home the gold award for the ‘Best Not For Profit Campaign’ for ‘Unfair To Care’ at the Chartered Institute for Public Relations (CIPR) PRide Awards, recognising a widely successful communications and PR campaign from a not-for-profit organisation or charity.

Thank you for your support with Unfair to Care and helping us create a really impactful campaign. An absolute pleasure to work with you all, as always.

Director of Communications and Engagement Community Integrated Care

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