The Gold Standard is a competency framework for people working in the science-based industries, setting out industry standards for expected levels of on-the-job performance in key roles.
We were commissioned by Cogent Skills to design and develop a short animated film highlighting the advantages for companies of adopting the Gold Standard framework. We used a series of playful character illustrations to bring the framework to life, while at the same time focusing on the benefits for businesses in terms of raising skills levels.