Campaign, film and social to encourage people to shop local

THE CHALLENGE

In the wake of the pandemic and the escalating cost of living, local businesses are grappling with economic challenges that threaten their survival and growth. Recognising this, One Stockport entrusted Future with the mission of creating a compelling and cost-effective campaign to bolster local businesses and inspire residents to invest in their community.

OUR APPROACH

Drawing inspiration from our prior success in crafting an economic recovery campaign for One Stockport, our goal was to sustain the momentum and encourage residents to ‘keep our brilliant businesses bouncing’. To enhance the campaign’s visibility, we engaged the renowned local actor, Will Mellor, known for his roles in ‘Strictly Come Dancing’, ‘Coronation Street’, and ‘Mr Bates vs The Post Office’.

The centrepiece of our communication strategy was a captivating campaign film featuring Will Mellor alongside a diverse array of local businesses, ranging from bakeries to dog groomers.

To maximise the campaign’s impact, we implemented a multi-faceted approach:

Strategic social media campaign: Leveraging the power of social media, we strategically shared the campaign film across various platforms, ensuring widespread exposure.

Celebrity Endorsement: By enlisting Will Mellor as the face of the campaign, we added a touch of star power to captivate the audience and elevate the campaign’s reach. His local roots and celebrity status made him the ideal ambassador to resonate with the community.

Diverse business showcase: The campaign film showcased the diversity of local businesses, highlighting their unique offerings and fostering a sense of community pride. This not only bolstered individual businesses but also contributed to the collective strength of the local economy.

As a Stockport creative agency committed to making a positive impact, Future is proud to have played a pivotal role in empowering local businesses and strengthening the fabric of the Stockport community.