Rebrand of a pharmaceutical sector membership organisation

THE CHALLENGE

Established as a highly credible and dependable organisation, BHBIA required a new brand identity which reflected their future mission and ambitions. The rebrand needed to account for a range of stakeholders, members and organisations; all who had different viewpoints on what BHBIA meant to them.

Ultimately, it was important ensure that the new BHBIA brand essence was communicated consistently and effectively — creating collateral and templates which could be used easily on an ongoing basis.

OUR APPROACH

To start the rebranding process, immersive brand strategy workshops were organised to define key challenges, goals and characteristics of BHBIA that needed to be conveyed. Subsequently, design concepts were created that incorporated a fresh, vibrant and contemporary feel, yet still portrayed their high level of professionalism.

As a result, BHBIA’s new identity represents the coming together of different organisations to share experiences, learn and develop through the geometric shapes within the logo. In particular, the blue square symbolises the BHBIA platform that attracts this range of expertise; these shapes also allow for flexibility across multiple sub-brands within BHBIA such as the annual BOBI Awards.

Launching the new brand identity required a structured set of brand guidelines, engaging social media assets and post designs, an animation to depict the rebranding journey to members, and other easy-to-use document templates such as Powerpoint and a comprehensive icon library.